The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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What Costco Teaches us About The Psychology of Pricing
Costco loses millions of dollars selling cheap hot dogs. The genius lies in the psychology of their pricing
What Serendipity 3 teaches us about the Psychology of Pricing
Serendipity 3 offers a $214 Grilled Cheese Sandwich. And it sells
How to Decide if you’re a Quality Brand or a Value Brand
Either is fine, but brands must pick a side
Why The Psychology of Pricing is not about The Numbers
An interview with Melina Palmer, auhor of “The Truth About Pricing”
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
What The Psychology of Loneliness Means for Consumerism
Loneliness is on the rise. An opportunity for capitalism?
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself
Consumer Psychology Lessons from Influencers and Micro Celebrities
How do we know when we’re being influenced?
Marketing Tactics Using System 2 Decision-Making
In marketing, applying System 2 is all about slowing down consumer psychology
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
Guilt, Dirty Money, and their Impact on Consumer Psychology
Dirty money is the sin, consumerism is the confessional
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing