The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
What Costco Teaches us About The Psychology of Pricing
Costco loses millions of dollars selling cheap hot dogs. The genius lies in the psychology of their pricing
What Serendipity 3 teaches us about the Psychology of Pricing
Serendipity 3 offers a $214 Grilled Cheese Sandwich. And it sells
How to Decide if you’re a Quality Brand or a Value Brand
Either is fine, but brands must pick a side
Why The Psychology of Pricing is not about The Numbers
An interview with Melina Palmer, auhor of “The Truth About Pricing”
Money on The Mind, with Merle van den Aaker
Money on the mind? Merle van den Aaker has your back
Behavioral Economics and the Psychology of Money with Merle van den Akker
Personal finance and behavioral economics are two sides of the same coin. Literally
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
Ethics, Technology, and Artificial Intelligence, with Fiona McEvoy
How should we think about AI, from an ethics standpoint?
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
How should Marketers think about The Psychology of Consumer Choice?
An interview with Behavioral Scientist, Richard Shotton
What the Press for Champagne Button Teaches us about Consumer Psychology
An interview with Behavioral Scientist, Richard Shotton
Consumer Psychology Lessons from The Science of Funeral Spending
Death rituals are windows into our consumer psychology