The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
Sensory Branding and Experiential Marketing in the Hospitality Industry
Hospitality is all about the senses. Sensory branding shows us how
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity
The Benefits and Risks of Hyper-Localization for Marketing
How can consumers always shop local? Hyper-localization
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality
How to Foster a Workplace Encouraging Compassion, Wellness, and Inclusion
How can workplaces foster more belonging?
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?