The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Money on The Mind, with Merle van den Aaker
Money on the mind? Merle van den Aaker has your back
Behavioral Economics and the Psychology of Money with Merle van den Akker
Personal finance and behavioral economics are two sides of the same coin. Literally
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality
Marketing Tactics Using System 2 Decision-Making
In marketing, applying System 2 is all about slowing down consumer psychology
Guilt, Dirty Money, and their Impact on Consumer Psychology
Dirty money is the sin, consumerism is the confessional