Keynote Speaker, Consumer Psychology
Matt is an experienced TEDx and international keynote speaker specializing in neuroscience, branding, and consumer behavior. Matt regularly delivers talks, workshops, seminars, and speeches to groups ranging from small gatherings of executives, to marketing summits, to large public conferences broadcast on national media. He is a consistent collaborator for on-demand webinars and online courses, including two popular courses with Linkedin Learning
Matt’s talks focus on the role of human nature in the business world, and in particular, it’s crucial importance in marketing psychology.
Sample talks include:
Understanding consumer psychology: Insights from neuroscience
The power of branding on consumer decision making
Applying the neuroscience of surprise and serendipity to marketing
How to create a successful brand strategy using consumer psychology
The impact of social media on consumer behavior and implications for branding
The role of emotions in consumer psychology and branding
How to leverage social neuroscience to tap into identity marketing
The psychology and neuroscience behind brand loyalty
Leveraging consumer psychology to create engaging brand storytelling
The neuroscience behind B2C branding: How to create enduring connections with customers
The future of consumer psychology and branding in the digital age
The Relationship between American Consumerism and economic mobility
More
All talks, workshops, and seminars are individualized and catered to the needs of each specific audience
Organizations Matt has collaborated with:
Marketing Psychology Workshops and Trainings
Matt is also passionate about working with organizations to use marketing psychology to better understand and interact with their consumers. Matt works with organizations to design customized training programs ranging in length from a few hours, to a week for clients like Nike, AKQA, and McCann. These sessions are highly applied, and also include follow-up “office hours” in order to refine the applications, reconnect, and address any questions.
He specializes in infusing marketing teams with new ideas, tools, and insights from psychology and neuroscience. Specifically, you can work with Matt to:
Drive attention, and stand out in the minds of consumers
Develop a unique set of brain-based tactics that can differentiate you from your competition
Create content, advertising, and branded activations which are optimized for a consumer's long-term memory
Elevate brand loyalty by cultivating moments of connection and serendipity in the customer journey
Increase purchase intent across a variety of consumer contexts by galvanizing anticipated pleasure and softening the pain of payment
Unlock novel insights and inspire creative campaigns by learn about the deeper social motivations of your consumers
More..
Matt is available to travel for both in-person events and remote engagements
What the audience says..
“I had the incredible opportunity to join Matt on stage at Dialogkonferrasen, Scandinavia’s biggest digital marketing conference, in September 2023, where he delved into the fascinating world of applying neuroscience to marketing. I was deeply impressed by Matt's mastery of the stage and his ability to turn intricate concepts into engaging, easy -to-digest insights. His talk left me with a wealth of valuable takeaways. The audience was enthralled.”
- Kremena Jordanova, former Director of Reebok at Adidas Group
