The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
The Future of Shopping and Food Retail: Consumer Behavior Lessons from New Zealand’s Lockdown
New Zealand’s lockdown holds global lessons
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain