The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality
How to Foster a Workplace Encouraging Compassion, Wellness, and Inclusion
How can workplaces foster more belonging?
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way