The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
