The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
The Benefits and Risks of Hyper-Localization for Marketing
How can consumers always shop local? Hyper-localization
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer