The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power