The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Guilt, Dirty Money, and their Impact on Consumer Psychology
Dirty money is the sin, consumerism is the confessional
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer