The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological