The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Robotic Manufacturing Influences Consumer Psychology
How did KitKat go from sluggish sales to a national treat in Japan? Co-creation
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
The Dark Triad Personality: Its role in Consumer Psychology
Personality influences our consumer behavior. Especially when its a dark personality
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized