The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul