The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
The Psychology and Neuroscience of The Consumer-Brand Relationship
Research into the dynamic between consumers and brands
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity
The Benefits and Risks of Hyper-Localization for Marketing
How can consumers always shop local? Hyper-localization
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs
