The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
Harnessing The Psychology of Nostalgia Marketing for Technology Brands
Conjuring up the warm memory of technology’s joy
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
Sensory Branding and Experiential Marketing in the Hospitality Industry
Hospitality is all about the senses. Sensory branding shows us how
The Benefits and Risks of Hyper-Localization for Marketing
How can consumers always shop local? Hyper-localization
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members