The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members