The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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A.I. Art is a Superior Product with an Inferior Brand
Humanity is to the enjoyment of art what Coca-Cola is to enjoyment of soda
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
What Slutty Vegan Teaches Us About Effective Moral Marketing
The success of slutty vegan provides a very different path for morally-minded brands
Morality has a Branding Problem: The Tragedy of Vegan Meat Brands
Branding and morality should never mix. Just ask the fake meat industry
What is Branding Psychology?
Branding psychology bridges the gap between the corporation and the consumer
How Brands Create Shared Consumer Experiences and Social Cohesion
A little social cohesion can go a long way. Brands can help foster it
What Social Media and The Decline of Retail Means for Shared Consumer Experiences
No two social media experiences are alike. Coupled with the decline of The American Mall, what does this mean for shared consumer experiences?
How Branding Influences American Consumer Culture
Americans lack social cohesion. Can brands be the ones to bring American consumers together?
What The Psychology of Loneliness Means for Consumerism
Loneliness is on the rise. An opportunity for capitalism?
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs
