The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How to Decide if you’re a Quality Brand or a Value Brand
Either is fine, but brands must pick a side
Why The Psychology of Pricing is not about The Numbers
An interview with Melina Palmer, auhor of “The Truth About Pricing”
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
How should Marketers think about The Psychology of Consumer Choice?
An interview with Behavioral Scientist, Richard Shotton
What the Press for Champagne Button Teaches us about Consumer Psychology
An interview with Behavioral Scientist, Richard Shotton