The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Creative Brands Inspire Empathy with the Future of Humanity
How can brands inspire empathy for future generations?
How Empathy for your Future Self Improves your Consumer Behavior
We see our future self as a distant stranger. How can we better empathize with the future?
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
What can hipsters teach us about branding?
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
Loneliness and The Psychology of Personification
When we’re lonely, inanimate objects seem as though they have minds of their own
How Loneliness Impacts the Psychology of Parasocial Relationships
Loneliness makes the heart (and mind) grow fonder
How Irony Drives Consumer Psychology and Influences Marketing
Its all a little too ironic, don’t you think?