The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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What is Doom Tourism? A Consumer Psychology Perspective
When an environment is threatened, we only want to visit it more
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
When it comes to consumer behavior, incentives can easily backfire