The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport