The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Branding that Thrives in an Era of Digital Platform Risk
Modern brands are facing intense platform risk, and only the strong survive
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need