The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
What The Psychology of Loneliness Means for Consumerism
Loneliness is on the rise. An opportunity for capitalism?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.