The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs