The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Empathy for your Future Self Improves your Consumer Behavior
We see our future self as a distant stranger. How can we better empathize with the future?
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping