The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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How Consumer Behavior is Shaped by Intrinsic Motivation
Motivation impacts our consumer behavior, but not the way we think
Driving Consumer Behavior with The (Unintutive) Psychology of Incentives
When it comes to consumer behavior, incentives can easily backfire