The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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What is Branding Psychology?
Branding psychology bridges the gap between the corporation and the consumer
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
The Role of Impulse in Consumer Psychology
When emotions run high, so does impulsive shopping
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Guilt, Dirty Money, and their Impact on Consumer Psychology
Dirty money is the sin, consumerism is the confessional
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer