The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Digitization Forever Changed Musical Consumption and Musical Identity
As music has digitized, it hasn’t merely changed how it is consumed. Its changed how we think of music, itself
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge