The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
What can hipsters teach us about branding?
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation