The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge