The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Empathy for your Future Self Improves your Consumer Behavior
We see our future self as a distant stranger. How can we better empathize with the future?
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
How Consumer Behavior is Shaped by Intrinsic Motivation
Motivation impacts our consumer behavior, but not the way we think
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
Consumer Psychology Lessons from the Science of Photo-Taking and User-Generated Content
When it comes to photo taking and UGC, sharing is NOT caring.
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer