The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
Face Personalization for Marketing and Its Influence on Consumer Psychology
Who persuades us better than anyone? Ourself
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way