The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport