The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Loneliness Impacts the Psychology of Parasocial Relationships
Loneliness makes the heart (and mind) grow fonder
Consumer Psychology Lessons from Influencers and Micro Celebrities
How do we know when we’re being influenced?
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing