The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t