The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast