The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Products for Loneliness: How Companion Robots and Humanoids are Driving Consumer Behavior
Loneliness is driving consumer behavior to new, romantic heights
Loneliness and The Psychology of Personification
When we’re lonely, inanimate objects seem as though they have minds of their own
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized